Remove Entertainment Remove Framework Remove Platform Remove Services
article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Marketing 127
article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Media 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stem: Simplifying Payments For Creatives, With Milana Rabkin

socalTECH

Milana Rabkin: As a platform, we work on a consensus model. They can use Stem as a platform to distribute that content. As revenue comes back from the platforms and services they've monetized that content on, we automate the disbursement of payments to everyone at the same time. Currently, that's music and online video.

Startup 140
article thumbnail

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

article thumbnail

The Right Marketing For A New Business Costs Least

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Marketing 100
article thumbnail

Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Media 101
article thumbnail

Interview with Paige Craig, Betterworks

socalTECH

What we're giving companies, is a platform to create, manage, and measure perks for all of their employees. I have a number of investments tackling the SMB space, including InDinero and Postling, all creating platforms to help small and medium sized businesses in some distinct way. There's a fairly complex platform we've patented.

Startup 216