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Yapert Raises $1.2M For Mobile Magazine

socalTECH

in a seed funding round, for its interactive mobile magazine. Yapert''s moblie magazine focuses on musicians, celebrities, athletes, fitness stars, and others, with a particular focus on stars and brands. The company said it will use the funding for continued platform expansion and sales and marketing. READ MORE>>.

Mobile 133
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THQ, WWE Expand Marketing Efforts

socalTECH

Agoura Hills-based videogame maker THQ , and World Wrestling Entertainment (WWE), said this morning they are in a new marketing agreement. The two companies said that WWE-branded video games developed by THQ will be integrated into events, pay-per view and television sponsorships, magazines, and other WWE properties.

THQ 183
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

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We have published 74 different magazine titles over the last 30 years. We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace. It's a fairly unique business model for this market, and right now we have two distinct divisions.

Media 150
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How Yapert Puts All Your Interests In One Mobile App, With Phil Kelly

socalTECH

Phil Kelly: We''re an interactive, mobile magazine, which I think is probably the best way to describe it. What we''re doing, is curating the most popular interests, brands, and entertainers, which comprise the interest in the social web, and putting in on one platform. That''s the marketing side. How did the company start?

Mobile 159
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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

Los Angeles�as the center of the entertainment industry�has begun to adopt a new role as the center of online video in recent years�and has also with the e-commerce industry and expertise here from the technology industry. Or, maybe they'd learn from a magazine. What is IPSY? Michelle believes that women should learn from other women.

Commerce 100
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How WhoSay Is Connecting Celebrities Directly With Fans

socalTECH

If you think about the amount of media and engagement our clients have driven in print, in digital, and through different magazines, it''s a huge amount. How exactly does WhoSay fit into the market? Steve Ellis: We''re building an entertainment magazine create by entertainers themselves, on their smartphone.

Content 174
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Driving User Engagement With FEM's Video Recommendations

socalTECH

I was running the largest deals in the media and entertainment video area across many different Google products. I also lead our media and entertainment vertical practice. We have our product in the market, and launched our beta in January. magazine, for example. One of our customers is Inc.

Google 233