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India Rising

SoCal Tech Calendar

Panel also includes Craig Dehemel, VP of Sales and Strategic Planning, Fox International; Venkatesh Roddam, CEO, VenSat; Jeffrey Brown, Jaya International; Sonia Bhalla, Assistant Director for Outsourced; Caleb Franklin, Agent, Creative Artist Agency (C.A.A.); See https://s08.123signup.com/servlet/SignUp?PG=1521728182300andP=15217281911422410700.

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Product Management for Startups in Los Angeles – Steve Gilison

SoCal CTO

It’s very difficult to communicate the value of my services and it’s even harder to find people/companies looking to outsource their product development to a business guy like myself. What keeps you up at night? Getting new projects is tough. I can see that. Most people think they can do product design. Or maybe not.

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Carving An Internet Niche With FamousBirthdays.com

socalTECH

We never have to worry about monetization, and outsource that to Google. However, we are here in Santa Monica, and we are a celebrity and entertainment site, and the next step for us in monetization is to get direct partnerships and deals with entertainment advertisers. Our revenue is solid. That''s definitely on our roadmap.

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Cast & Crew Acquired by Silver Lake

socalTECH

Burbank-based Cast & Crew Entertainment Services , a provider of technology and payroll services to the entertainment industry, said today that it has acquired by private equity investor Silver Lake. Financial terms of the buy were not disclosed. Cast & Crew was advised by Moelis & Company LLC, Morgan Stanley & Co.

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Entrepreneurs Need to Sell Themselves as the Brand

Startup Professionals Musings

Offer a story, entertainment, or a compelling idea that you can link convincingly to your brand, rather than trying to sell products or services directly. So start now to think of your startup as a media company, rather than an outsourcer of advertising from some anonymous experts. Try branding yourself, not selling a product.

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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

Our customers tell us that, especially, compared to our legacy competitors, that's the different between hearing immediately from a live person who cares versus having to open a support ticket from someone they've outsourced customer support to overseas, and not hearing back for several days.

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

Offer a story, entertainment, or a compelling idea that you can link convincingly to your brand, rather than trying to sell products or services directly. So start now to think of your startup as a media company, rather than an outsourcer of advertising from some anonymous experts. Try branding yourself, not selling a product.