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Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Bush had the opposite narrative in the press. It is election season.

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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Journalists write stories that have an appeal to readers whether the accusations have merit or not. His product auto-posted a testimonial from Dave Morin into Facebook and Mark Zuckerberg called the tactic “lame.&# Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press.

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Are You an Entrepreneur?

InfoChachkie

Hint: He was an entrepreneur. The same is true of entrepreneurs. Entrepreneurship is so highly valued in the Western World that some people try to convince themselves that they are an entrepreneur, when in fact they would be better off at a Big Dumb Company (“BDC”). Entrepreneur Does Not Equal Inventor.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. PHONE CALLS. Enter phone calls.

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Interview with Marc Friedmann, SciVee

socalTECH

It's a pretty established, mature market, which has existed since the beginning of the printing press, but has evolved forward for hundreds of years and has been going through a lot of changes in the last twenty years. From a product standpoint, that has not been an issue. That's the broad range of information we offer. READ MORE>>.

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