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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Depending upon the size of the companies and complexity of the products or services involved, it is fair to assume that you’ll need to dedicate a resource to this effort, sometimes a full-time resource at that.

Press 156
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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Depending upon the size of the companies and complexity of the products or services involved, it is fair to assume that you’ll need to dedicate a resource to this effort, sometimes a full time resource at that.

Press 120
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Six ways to make your site-app-product go viral.

Berkonomics

That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Intrigued by the thought, I recently made a list.

Sites 156
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How Has Product Hunt Become Such a Critical Startup Website?

Both Sides of the Table

Product Hunt. It seems out of nowhere it has become the go to website for startup companies to launch their new products or businesses. I strong showing on TechCrunch created initial product demand and if you could sustain that it led to buzz overall in the tech community. It reminds me a lot of how TechCrunch felt in 2006.

Product 150
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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. It could be a product quality problem, or a major customer complaint on Twitter. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.

Press 96
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. The answer is invariably ‘no,’ because the cost of evangelizing a new product is completely unknown.

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Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. They use products because the products solve a need they have. Launch a product, iterate, fail fast.

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