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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Understanding the Politics of Tech Startups

Both Sides of the Table

Many startups these days are started by young, technical or product founders who are in the idealistic phase of their lives and careers. – it’s just that the more experience you get in your career the more you come to realize certain truths. Trust me – ignore startup politics at your peril. You know, no b t.”

Startup 385
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An IPO Exit Strategy Puts the Entrepreneur at Risk

Startup Professionals Musings

Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. They don’t realize that this option would likely be their worst nightmare, since it costs millions for the road show, usually dilutes your equity to a tiny fraction, and takes away all your entrepreneurial control.

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Real Entrepreneurs Exit If Their Startup Goes Public

Startup Professionals Musings

Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. They don’t realize that this option would likely be their worst nightmare, since it costs millions for the road show, usually dilutes your equity to a tiny fraction, and takes away all your entrepreneurial control.

Startup 94
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When A Startup Chooses IPO Most Founders Are Out

Startup Professionals Musings

Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. They don’t realize that this option would likely be their worst nightmare, since it costs millions for the road show, usually dilutes your equity to a tiny fraction, and takes away all your entrepreneurial control.

Startup 89
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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. If you are inventing or creating a product, understand patents and register for one at the USPTO. Vet your idea with the idea checklist.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. It’s also a great way to build relationships with people interested in your topic area. It’s also a great way to build relationships with people interested in your topic area. I was an entrepreneur.

Blogging 286