Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. And if there is a term for that which helps entrepreneurs stay focused on these good and true objectives then I’m all for it. I’d like to make the case that the article is wrong.

Technical Review 384

Technical Review SEM SEO Marketing 384

InfoChachkie

OCTOBER 13, 2009

Surely a savvy, modern-day entrepreneur can utilize online tools to leverage young peoples’ collective energy and fervor. . Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. It’s worth a quick read. My argument is pretty simple. Link has a summary of his argument plus a great video).

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. Ideally, such ads should clearly articulate the value proposition including the price. I was dead wrong.

Customer 164

Customer Custom Advertising SEM 164