Remove Entrepreneur Remove Product Remove SEO Remove Social Network
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Remember when you had to build a $1M factory to roll-out a new product?

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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Social networks. Search engine marketing (SEM).

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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Put yourself on the site. They will exit quickly.

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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Remember when you had to build a $1M factory to roll-out a new product?

Startup 102
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Don’t try to tackle all 20 major categories of digital social media at once.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. He told me in some combinations of device / OS / network they are crashing 4 times per 100. I’m a big believer in product stability & performance before adding too many features. How many adds came through organic SEO? In 6 months?

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Don’t try to tackle all 20 major categories of digital social media at once. These give good customer connection and SEO. Integrate your social media content with some traditional media.