Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Remember when you had to build a $1M factory to roll-out a new product?

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Tags: entrepreneur marketing internet lingo business.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. Brad Feld, Managing Director, Foundry Group.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JULY 22, 2012

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Put yourself on the site. People buy from people.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile? SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

MAY 11, 2010

Almost every entrepreneur needs to improve their skills in this area, so I did some research in the basic principles. For example, non-computer types should consider delegating their social media, website, and SEO activities. Tags: entrepreneur startup delegate authority business. Pick the best person to delegate to.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. (5:00 5:00 – 5:55).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. business entrepreneur Kristin Zhivago revenue roadmap startup' Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

JUNE 12, 2013

One of the most common questions I hear from first-time entrepreneurs is, “How do I meet angels?” Of course he wanted to talk a lot about his product and company – he was looking for money after all. Later on he would offer to share his advice on SEO with other portfolio companies. He would send deals.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

JUNE 30, 2014

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Align your business model to how your customers want to buy.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Tech.Co

FEBRUARY 8, 2018

Gary Vaynerchuk , serial entrepreneur, CEO and cofounder of VaynerMedia , and New York Times best-selling author, has never shied away from sharing success tips and motivating people to get out there, get stuff done, and find happiness in life and work. Techstars Startup Week is celebration of entrepreneurs in cities around the globe.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53

Both Sides of the Table

SEPTEMBER 14, 2010

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). I like to invest where I have a personally strong connection with the entrepreneur and/or a strong intuition on the market from prior experience. Part 1 – Access to Great Deal Flow – is here.

Invest 288

Invest Angel Web 2.0 SEO 288

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Remember when you had to build a $1M factory to roll-out a new product?

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Tech Zulu Event

NOVEMBER 18, 2011

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Search Engine Optimization (SEO).

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

OCTOBER 25, 2012

That's because there isn't a product tailored to them. We launched into bridal first, and gave us a good start in a niche, and let me prove the business model and myself as an entrepreneur. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on. That's what Tradesy is.

Startup 236

Startup Education Acquisition Funding 236

Startup Professionals Musings

AUGUST 20, 2013

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. entrepreneur startup website business' Put yourself on the site.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Align your business model to how your customers want to buy.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

JANUARY 3, 2016

The new war for platforms has mostly been waged by Andreessen Horowitz who have raised astounding amounts of capital and therefore had the fees to put into providing more services for entrepreneurs. From an entrepreneur’s perspective we’re asked to assist in a lot of situations.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products.

Media 59

Media Marketing Social Media Resource 59

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Align your business model to how your customers want to buy.

Customer 96

Customer Custom Search Engine Optimization Summary 96