Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.
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Startup Professionals Musings
DECEMBER 7, 2022
Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Many entrepreneurs forget that the growth phase may be your tightest squeeze on cash. Continually add new marketing and distribution partners.
Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?
Eric Greenspan
OCTOBER 22, 2018
Because I have so much to share, but honestly, I share my thoughts and ideas every day on social media, webinars, podcasts, etc. She did to me what I tell people to do for themselves. Why did I write a book? But books are different; people treat you different when you become an author.
Startup Professionals Musings
MARCH 9, 2020
Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Many entrepreneurs forget that the growth phase may be your tightest squeeze on cash. Continually add new marketing and distribution partners.
Startup Professionals Musings
AUGUST 5, 2013
Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Maximize cash flow. Make everyone a salesperson.
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