Entrepreneur Startup Technical Advisors Venture Capital 
Both Sides of the Table
OCTOBER 5, 2014
She started with a story — a parable — as Jewish people are wont to do. You should be asking yourself … how could two boys go down the chimney and one ended up dirty and the other ended up clean?!’ Learning comes from starting with a point-of-view that says, “I don’t know.”
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.
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Both Sides of the Table
SEPTEMBER 28, 2014
I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. Let’s set up a framework. Gross Burn vs. Net Burn.
Both Sides of the Table
JANUARY 13, 2011
I recently filmed a show for This Week in Venture Capital in which I talked about how to prepare for a VC meeting: whom you’ll meet, who should attend from your side, what materials you should bring and how you should run the meeting. The “Triple Play&# of VC Presentations. Can you just show up without one?
Both Sides of the Table
NOVEMBER 19, 2009
This is part of my Startup Advice series. I had a picture in the office of my first company with the logo above and the capital letters JFDI. (In In case it’s not obvious it’s a play on the Nike slogan, “Just Do It.&# ) I believe that being successful as an entrepreneur requires you to get lots of things done.
Both Sides of the Table
JUNE 27, 2011
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Most people totally advise against stealth. Also be careful about VCs. “ We need to learn from doing, by trial-and-error.
socalTECH
OCTOBER 24, 2011
One of the biggest complaints you hear from both entrepreneurs and investors in Los Angeles, is the lack of a credible, visible startup accelerator in the Los Angeles area. We caught up with Erik to hear more about MuckerLab, and its efforts to grow the Los Angeles technology ecosystem. Erik, thanks for the time.
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