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Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45
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Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40
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Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2

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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Discover the what the future holds for you and this game changing media platform. Keynote: Jordan Rohan, Managing Director of Equity Research, Internet and Digital Media, Thomas Weisel Partners 9:30am: Keynote Panel: The State of Mobile: The Economics Of Critical Mass? Krishna Subramanian, Co-Founder, Mobclix.

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The Work of Film Through Technology: Interview with CG Supervisor Morris May

Tech Zulu Event

One of my favorite examples of this would be Robbin Williams as the CG animated genie in Aladdin,” exclaims Morris excitedly. With this example, May went on to stress the difference between live-action and CG in recording actors, as scenes in CG are recorded solo. We record to catch certain nuances of that actor,” says May.