socalTECH

OCTOBER 10, 2012

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action? Customer Acquisition Cost / Cost Per Acquisition . Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action? Customer Acquisition Cost / Cost Per Acquisition . Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

Customer 164

Customer Custom Advertising SEM 164