Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

MARCH 13, 2020

Most people don't want injectsion, radio frequency, or ultrasounds, and it helps that we can work with pregnant women. We not only give them these devices and cosmetics, we also help them run retention and referral campaigns. We then started to help clients switch to marketing using our own machines.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. And influencers may help once or twice but ultimately nothing is free. Market Structure.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Invidi is based in New York and founded in 2000.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285