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Rubicon Project Rolls Google AMP Compliant Ad Software

socalTECH

Los Angeles-based Rubicon Project is making it easier for publishers to publish Google AMP compliant webpages, saying its FastLane header bidding solution is now accepted by Google for its mobile web project. Google AMP is a strict set of guidelines, issued by Google, which optimizes web pages for mobile browsing.

Google 100
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OpenX Rolls Out Google AMP Compatibility

socalTECH

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

OpenX 100
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” And while the App Internet is currently more powerful than the Mobile Internet it has fundamental flaws. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355
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SoCal Code Camp | Learn, Network, & Win Awesome Prizes!

Tech Zulu Event

This fun conference will have over 85 sessions on various technologies including Web Development, Mobile, Ruby , Javascript and more. Confirmed speakers include developers from Twitter, Microsoft, and Google. It’s great for anyone interested in Web Development or mobile. appeared first on TechZulu.

SoCal 76
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Interview with William Chow, Mobophiles

socalTECH

William Chow: What Mobophiles has developed is software that solves the two biggest problems the web space right now, which is slow page load--waiting on the web--and no offline access, which is if you don't have connectivity on the web. We didn't talk to Google Maps team to get Maps running--it works straight out of the box.

SaaS 127
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AT&T and American Airlines | The SXSW Party & Hackathon Recap

Tech Zulu Event

Team Round Trip – Round Trip is the first mobile app of its kind. Prism will be an extension of what you can do with the Google Glass. Technologies used: google maps, jquery, java, and tomcat. Technologies used: node.js, web sockets. Technologies used: HTML5, python, django, jQuery Mobile, javascript, mysqldb.

Java 94
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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

Think about how many images are on the web. Early on GumGum began to experiment with overlaying rich media ads through Flash with photos until technology progressed and they moved over to Javascript. Mobile accounts for 25% of their traffic. Buying Google keywords will be popular and expensive.