article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. PPC is sometimes called “buying your way into search results.”

PPC 154
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Tracking and performance reporting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Tracking and performance reporting.

SEM 90
article thumbnail

Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Google, Amazon and Ebay have been at the game for a long time. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. While they are similar to Google Adwords, they implement phone call tracking in their reporting, sort of.