Startup Professionals Musings

APRIL 16, 2011

These are subjective elements, but there are specifics that even a computer program can evaluate to set your ranking, and thus determine whether your site is alive and a good match to a specific search request. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

FEBRUARY 27, 2010

Unless someone searches for your company by name, it won’t show up in the results. Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests.

SEO 48

SEO HTML Search Engine Optimization Web 48

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

Customer 164

Customer Custom Advertising SEM 164