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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology. ” F**k.

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Len Short (Red)ily Discusses Google, Bono & Steve Jobs

InfoChachkie

Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments. Len remains an active advisor to several startups. In this regard, I asked him to share the lessons from his early days of online marketing that remain relevant to the startups he currently advises.

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Technology Roles in Startups

SoCal CTO

I am looking for one or two startups that I can work with on their road to success as a virtual C-level officer, board member, advisor or other relationship. This is actually fairly common and I think it’s a bit challenging in that the technology roles (from technology advisor to CTO) in a startup vary widely.

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Startup Mentors

SoCal CTO

Then we discussed how they could go about finding this startup business advisor. Great question and I believe that just like finding a Technical Advisor for your startup is critical, finding a good mentor is critical. These are not mutually exclusive and good mentors and advisors get into both. Most of us are not Google.

CTO Coach 259
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Most Common Early Start-up Mistakes

Both Sides of the Table

I know it happened in the late 90’s and there are some very wealthy minority shareholders from Google’s early days. If not, at least find someone really technical that you trust to help act as an adviser to you. But these people seldom make retirement money from the stock options on these companies.

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Is it Time for You to Earn or to Learn?

Both Sides of the Table

Or you have to hit the lottery and be an early player middle management player at Google, Facebook, MySpace or Twitter. I advised against the SF role because it was a bigger company and his role would be pushing paper from one side of his desk to the other. He wanted to know what to do.

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

There is a second set of career discussions I have even more frequently than my “angel yourself” advice but this type is almost never discussed publicly in blogs, which tend to emphasize only billion-dollar opportunities, 20-something technical founders and Silicon Valley elitism. She joined Yahoo!