Remove GRP Partners Remove Platform Remove Social Media Remove Social Network
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe that many social networks confused this idea. We’re the underlying platform that enables the calls to be tracked like clicks while weeding out fraud.

article thumbnail

Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly Not so on Twitter.

Platform 307
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

StartupDemo Was a Huge Success!

Tech Zulu Event

We would like give a huge thank you to Social Media Week and the supportive startup community here in Los Angeles. Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media.

article thumbnail

TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. How startup can leverage social media to get investors attention. Moderator: Giang Biscan , PhD.,

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286
article thumbnail

Guide to the LA Startup Community

SoCal Delicious

Demand Media is an online media company operating two strategically-linked businesses: an integrated content and social media platform, and registrar solutions. MySpace is one of the world’s largest social networks, with about 125 million users. It filed for an IPO on August 6th. LowerMyBills, Inc.

Guide 42