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Want to Start a Technology Company in LA?

Both Sides of the Table

It’s not uncommon for incredibly smart and talented Phd’s or CS majors from Stanford to raise $10 million on an early-stage “platform&# that if it succeeds it will be huge. Never say never – GRP Partners is actually looking very closely at a company in its A round that is raising a large sum of money.

Company 290
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe that many social networks confused this idea. We’re the underlying platform that enables the calls to be tracked like clicks while weeding out fraud.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286
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Guide to the LA Startup Community

SoCal Delicious

Demand Media is an online media company operating two strategically-linked businesses: an integrated content and social media platform, and registrar solutions. MySpace is one of the world’s largest social networks, with about 125 million users. What are some examples of successful companies that were started here?

Guide 42
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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. They know this because Twitter is social, open & asymmetric. The Importance of Twitter. Not so on Twitter.

Platform 307