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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. Advertising has driven the majority of Internet innovation.

Ideas 286
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe that many social networks confused this idea. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic.

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Guide to the LA Startup Community

SoCal Delicious

Demand Media is an online media company operating two strategically-linked businesses: an integrated content and social media platform, and registrar solutions. MySpace is one of the world’s largest social networks, with about 125 million users. Why should a startup thinking about moving to a new place choose LA?

Guide 42
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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. They know this because Twitter is social, open & asymmetric. The Importance of Twitter. Not so on Twitter.

Platform 307