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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages. READ MORE>>.

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DataPop Gets $1.7M

socalTECH

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

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How ChowNow Delivers Mobile Orders For Restaurants, With Christopher Webb

socalTECH

We spoke with Christopher Webb, the firm's CEO, to hear about how ChowNow's goal is to make mobile, social orders something any restaurant can afford and implement--and how a new $3M funding round from GRP Partners, Double M Capital, Daher Capital, Karlin Ventures, and Velos Partners is helping it to deliver on its mission.

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Mark Suster’s Advice To Emerging Entrepreneurs – “Do Not Do, As I Have Done”

InfoChachkie

Mark is a Partner at GRP Partners and authors one of the most widely read startup blogs, BothSidesOfTheTable. Mark encourages emerging entrepreneurs to be bold, yet he admits that with his first startup, he boldly pushed PR before the product was ready. But our product wasn’t ready for primetime.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Go Boulder!

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people. The problem is that the average value of products that sell on affiliate networks is sub $100.

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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

I just completed an exercise where I went out to hire a new associate for my VC firm, GRP Partners. I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. It’s how we move products.

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