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Ad.ly Expands To Twitter Apps

socalTECH

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly Although Ad.ly

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Twitter Takes Aim At Ad.ly, Bans In-Stream Ads

socalTECH

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. is backed by GRP Partners, Greycroft Ventures, and LowerMyBills founder Matt Coffin.

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GumGum Rolls Out Image Toolbar

socalTECH

Los Angeles-based GumGum , which helps web publishers license celebrity and other photos, has rolled out a new Image Toolbar feature for the firm's service, the firm said today. GumGum is one of this year's class of Launchpad LA members, and is backed by GRP Partners, First Round Capital, and others. READ MORE>>.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Gilt Group is currently the largest private sale web site in US. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. The SimpleGeo API will provide you access to these services. Lookout – SaaS provider of security and data back-up services for smart phones.

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Choosing Internet Platforms

SoCal CTO

application services (security, integration), etc. Mentions - Marc Andreessen's - The three kinds of platforms you meet on the Internet A Level 1 platform's apps run elsewhere, and call into the platform via a web services API to draw on data and services -- this is how Flickr does it. Server and client in Java.

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