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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Any SoCal entrepreneur raising early-stage money should put Rincon on their short list.

Guide 293
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Square Sellers Will Get Apple’s ‘Tap to Pay’ on iPhones This Year

Tech.Co

Square is teaming up with Apple to enable the ‘Tap to Pay' iPhone functionality within the Square Point of Sale app. This team-up didn't happen immediately: When Apple first revealed its Tap to Pay feature in February 2022, some media outlets called it the “Square-killer,” and Square's stock did indeed dip by 3%.

News 152
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Here are ten vision tests for your success

Berkonomics

Your vision for success must be solid and flexible enough to pass several critical tests if it is to guide a business enterprise to greatness. Email readers, continue here…] Can you dominate that market? Do you have a world-class management team? Here in brief are ten tests for your successful vision.

Patents 291
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. During the 2004 election he was accused of having made up material facts from his service in the Vietnam War in an election against somebody who didn’t serve in a war.

Startup 329
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Be careful about equity and options!

Berkonomics

Some rules about stock options and phantom stock: [Email readers, continue here…] The real insight here is that stock options or phantom stock are the tools of early-stage businesses used to attract great talent when there is not enough cash to pay market rates. Let me try to advance a few rules of thumb to help guide you here.

Equity 156
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Who Should you Hire at a Startup?

Both Sides of the Table

Only Hire A+ People Who Punch Above Their Weight Class. This is part of my ongoing posts on Startup Advice. There are people who tell startups that they should hire the most senior people that they can find. Weight Class : Let’s take sales. So what if you’re already a mid-stage startup.

Startup 327
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Equity is the currency of early stage businesses.

Berkonomics

Let me try to advance a few rules of thumb to help guide you here. Email readers continue here.] It there is only one class of stock, the same as the founders, and the appraisal of the single class of shares yields, say $2.00 Starting up Surrounding yourself with talent.

Equity 213