Remove enchantment
article thumbnail

5 Attributes To Look For In Your Perfect Startup Idea

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service.

Ideas 155
article thumbnail

A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. The short version of my review is: “Enchanting? If you are curious as to why a serial entrepreneur who does not generally appreciate business books gives Enchantment a thumbs-up, read on….

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Key Solution Attributes Investors Love to Fund

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service.

Funding 91
article thumbnail

5 Qualities Customers Expect In The Next Big Thing

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service.

article thumbnail

Tips for Entrepreneurs Seeking the Next Big Thing

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service.

article thumbnail

Look For These Five Qualities of a Great Solution

Startup Professionals Musings

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service.

Ideas 91
article thumbnail

Build Your Brand By Embracing Your Personality

Startup Professionals Musings

Investors tell me that they invest in people more than the idea. Small brands that break through to grow big find a “small” idea that fills a gaping hole – a need in the marketplace that wasn’t met before – and they keep filling that need better than anyone. Enchant your customers. Take advantage of good luck and bad.

Startup 98