Both Sides of the Table

JANUARY 12, 2014

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

MARCH 2, 2016

The people who we our content and videos in are essentially connected, mobile, have their phone with them all the time. Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Everyone carries their phone around, and 70 to 75 percent of the traffic on our site is all mobile.

Media 100

Media Content News SEO 100

Both Sides of the Table

JANUARY 22, 2014

Think of web vs. mobile. SEO marketing vs. social marketing. To be clear – I’m not saying huge successes make a VC less likely to be helpful to you – I’m just saying it’s not a guaranteed predictor. I would call their portfolio companies and ask how helpful or not they’ve been.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JANUARY 5, 2016

We helped talent with O&O (owned & operated websites) and with ad sales. And of course SnapChat is relevant for younger video consumers. But ignoring SnapChat for video is a mistake. When we were acquired by Disney we had a product & engineering team of 55 people. We built creators tools and website builders.

Content 150

Content Snapchat Platform SEO 150