socalTECH

SEPTEMBER 16, 2013

Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software''s original developers. Financial terms of the sale were not announced. openx source serving software' READ MORE>>.

OpenX 208

OpenX Develop Development Software 208

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Director of Agency Sales and Account Management at DoubleClick. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies.

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

InfoChachkie

MAY 14, 2012

For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales. A leading online merchandiser doubled its conversions at a cost significantly lower per sale as compared to its historical baseline.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

APRIL 1, 2010

We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. I've been in the ad network business, helping Adconian, and know the web site publishing world. That may seem very simple, but those tools are not there today.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 12, 2010

Private, flash sales site focused on apparel goods (women, men and children). Business model: Premium brands offer select goods (often excess inventory) for sale at 40%-70% discounts; consumers need to be invited by existing member or via application to participate in private sales; HauteLook collects percentage of gross sale.

Venture Capital 217

Venture Capital Capital Metrics Competition 217