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ReachLocal To Shut Bizzy

socalTECH

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November. READ MORE>>.

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. The big part of the vision is really helping when leads convert, and to enable a transaction with businesses.

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SERVIZ Expands To San Diego

socalTECH

Sherman Oaks-based home services marketplace SERVIZ , the startup led by former ReachLocal founder Zorik Gordon, said Thursday that it has expanded its services to San Diego. SERVIZ helps homeowners book home services on-demand, including finding plumbers, handymen, and other home service providers. READ MORE>>.

San Diego 100
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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How Serviz Plans To Conquer The Home Services Industry

socalTECH

In a world awash with on-demand startups, Los Angeles-based Serviz (www.serviz.com) stands out--not because of the market segment it is tackling, but because it was founded by two, very experienced serial entrepreneurs-- Zorik Gordon and Michael Kline. Zorik Gordon: We incubated this at ReachLocal, and spun it out in February of last year.

Services 100
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LA Group Launches Effort To Promote Technology Corridor In Los Angeles

socalTECH

The Los Angeles Mayor's Council on Innovation and Industry (LAMCII) has been meeting since March, to help identify the top issues facing growth companies in the region, and to propose activity to spur additional entrepreneurial activity and innovation, according to the group.

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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. Zorik Gordon is tearing it up at ReachLocal.

Company 290