Interview with Gordon Gould, SmartyPants Vitamins
socalTECH
MARCH 21, 2011
As you know, a lot of what is involved in social and digital media is figuring out how to build brands, and help brands reach an audience in the interactive world. If you look where people are spending their time right now, and if you look at how they buy products, a huge percentage are researching online before buying--around 86 percent.
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