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REX Raises $15M Funding

socalTECH

Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. The company has now raised over $30M in funding. The company only charges a 2 percent, flat free.

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Gumiyo Sees Surge From Hurricane Irene

socalTECH

Woodland Hills-based Gumiyo , the mobile publishing software firm led by Shuki Lehavi, reported this week that it saw a surge in mobile traffic due to Hurricane Irene. Gumiyo develops software which helps publishers create mobile apps. West/Crosspoint VC), and Chuck Abronson (Amplica/CAP Wireless/Accordance Ventures).

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.

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ReachLocal Adds Display Advertising

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Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. ReachLocal, founded by Zorik Gordon, publicly traded company helping small businesses across America use the Internet for marketing [Woodland Hills. Think about venture capital. Not versus every other VC but versus many.

Startup 304
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Interview with Ross Levinsohn, Velocity Interactive Group

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This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Thanks for the interview.