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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. “[Manufacturing] social influence.”

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BUZZMEDIA Revs Editorial Hires

socalTECH

Los Angeles-based digital media publisher BUZZMEDIA looks to be revving up its hiring on the editorial end of its business, saying Tuesday that it has hired nine staffers across its sites Celebuzz, and SPIN. The firm said the expansion of its staff will further expand the brands.

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DreamJobbing Launches To Find Users Dream Jobs

socalTECH

Wish you could be a VH1 reporter, television producer, or other dream jobs? Los Angeles-based DreamJobbing said this week that it has launched a new online site--and associated, television effort--which will give anyone a chance at a "dream job" by harnessing their social media and on-camera skills. READ MORE>>.

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Report: Buzznet Chops Staff

socalTECH

Hollywood-based, music-related blog and content firm Buzznet has reportedly cut employees, according to a report from Digital Music News. Buzznet operates an online social networking and social media site focused on music and bands, and is backed by Anthem Ventures, Interscope, Redpoint Ventures, and others.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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Live streaming studio, Culture Genesis, launches its first show, the quiz-based Trivia Mob

TechCrunch LA

A new generation of entrepreneurs is emerging to refashion the Los Angeles studio system for the digital age forming companies that combining live-streamed video, podcasts, and the newfound social media celebrities to craft entertainment for a new breed of consumer. We want to accelerate this shift.”.

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Buzznet Hires Two, Snags NYTimes Editor

socalTECH

Hollywood-based Buzznet, an online social media and networking site focused on music, said Wednesday that it has hired two editors to bolster its music editorial team.

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