SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Of course, one of the best ideas around this is to have Negative Customer Acquisition Costs.

Pricing 150

Pricing Acquisition Customer Custom 150

socalTECH

JUNE 25, 2012

What's the idea behind the service, and what can do with it? We're working on how quickly we can provision servers, and what those metrics are, and it's been fantastic. What they wanted, and what they loved was our pin view and visualization, and they loved our matching technology and what it provides.

Social Media 203

Social Media Startup Tool LAMP 203

Tech Zulu Event

APRIL 14, 2014

Matt Weghorst got in touch with TechZulu to explain the idea of Cojoin, LA, and the advantages of business intelligence software. We will be releasing actual mobile apps down the road, but right now we have device-friendly HTML 5 web applications. Where did the idea come about in the first place? Tell us how you got the name?

Startup 85

Startup Southern California Mobile Software 85

SoCal Delicious

SEPTEMBER 22, 2008

As featured in technology and news publications: Are you new? First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. In it, I cover some more general philosophical ideas about how to approach what to measure and what not to measure. Do this for a couple weeks!

Startup 29

Startup IP Email Report 29