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From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through socialmedia and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. That's really the core focus for us.
The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?
Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing? How does socialmedia on Facebook & Twitter change things? I did this when I talked about my metaphor that Hulu was like Opec.
For those who are more confident in their Indie film brand, they usually move onto platforms like Hulu that offer income from ad supported platforms (AVOD). Indie movies are promoted by building them up around a virtual distributed version of a screening event through socialmedia.
” while watching the screen and registering nothing. I’m staring at my screen, and there they were. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. You’re flipping through Vevo and watching a music video. But first, 30 seconds of commercial.
Facebook has created a simple “Allow” button on a splash screen listing off permissions that you haven’t even read, you just close the window and discontinue your desire to commit. All you have to do is want something like Hulu on your Facebook so you can watch “Lie to Me” and a slurry of other amazing shows and hit movies.
The “second screen&# – One of the most exciting developments in television & media to me will be “second screen&# technologies built initially on iPads and extended to the plethora of devices we’ll see over the next 3-5 years. Trying searching for something on Hulu. And then try it on Hulu.
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