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The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews. Here is my case: 1.
The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?
One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of socialnetworking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's how we make our money.
In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). We are also home to DemandMedia (Richard Rosenblatt) and Mahalo (Jason Calacanis). We have accomplished much yet have much work to do.
The “second screen&# – One of the most exciting developments in television & media to me will be “second screen&# technologies built initially on iPads and extended to the plethora of devices we’ll see over the next 3-5 years. Trying searching for something on Hulu. And then try it on Hulu.
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