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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. What usually happens, is there's a barrage of poorly targeted ads leading up to opening weekend, and it drives downhill from there. That's how we make our money.

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Twiistup 6 Highlights

Both Sides of the Table

In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). The evening cocktail party was an 80’s theme and lived up to the traditional Twiistup fame with an open bar, elaborate costumes, Hollywood lighting and poker games until 4 in the morning.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. Here is my case: 1.

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The Future of Television & The Digital Living Room

Both Sides of the Table

But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. While we won’t get through all of this, here are some of the issues in the industry that I plan to bring up and ones I hope we’ll discuss tomorrow: 1.

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