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How ZEFR Is Helping Hollywood And Brands Understand YouTube

socalTECH

Venice-based Zefr (www.zefr.com) got its start in the content world--licensing movie clips and posting them online--but soon, figured out there was a whole different opportunity in developing software tools to understand exactly what was happening on YouTube. Plus, they''ve invested in Los Angeles. That goes a long way.

Hollywood 159
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Amplify LA's Paul Bricault On Startup Accelerator Lessons, Five Years Later

socalTECH

Venice-based Amplify LA (www.amplify.la) is celebrating its fifth anniversary as a startup accelerator here in the Los Angeles area � one of the few in the area to have survived in more or less original form after the launch of a number of startup incubators and accelerators five years ago. We basically trebled in size.

Startup 100
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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Previously known as GRP Partners, Upfront Ventures has focused on early stage investments since 1996. Fun Fact: Walk into their Venice-based office and you’ll find a giant giraffe (dubbed their co-founder’s “spirit animal”) stuffed in their version of a startup treehouse. Incubator: Amplify LA. Social Media: Snapchat.

Startup 111
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Why Technology is Driving More Urban Renewal

Both Sides of the Table

It’s becoming harder to distinguish tech companies from media companies. I’ve been meeting with LPs (those who invest in VC funds) over the past year and discussing trends I see in the market and where I think we need to be as a firm to be near to and meet the needs of our customers. These days it’s Santa Monica and Venice.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. Venices median home price in the first eight months of 2012 broke the $1 million barrier, rising to $1,012,000 from $899,000 in the first eight months of 2011. VENICE RISING.