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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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7 Steps Online Companies Can Take to Manage Sales Tax Exposure

Xconomy

Even though most services are usually not subject to sales tax, some states are now asserting that certain online services are taxable either as software, data processing, or information services, even if the type of service would not be taxable if delivered the old fashioned way – by people – rather than computing platforms.

Sales 62
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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. Due to the combination of these factors, marketers began to more heavily fund digital platforms.

Mobile 85
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4 Essential Webpage Elements for Getting Site Visitors to Convert

Tech Zulu Event

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. Sites like www.pnmsoft.com use both general quotes from industry experts and information specific to their product to build a case for their product while the customer reviews their site.

Sites 40
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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

Tech Diligence - Consider The Source. Rather, we value entrepreneurs' time and thus our diligence generally includes introducing them to potential customers and partners. The difference is that VoiceXML does not leverage customers' knowledge of web development. Similar to VoiceXML, the standard for the past 5-yrs.

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8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

It is not limited to the realm of the top executive or board of directors, who could bring in consultants for studies and analysis. Many consultants have been hard to contact between scheduled meetings, due to their use of formal communication processes. Market yourself and work at all organizational levels.

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The Radical Evolution of Mobile Apps

Tech Zulu Event

A recent study by Nielsen showed that an average American adult spend some 34 hours per month using mobile internet on smartphones compared to 27 hours via personal computer. Of that smartphone internet time, mobile apps take up 86% of usage and only 14% access time via the mobile web. Encourage users to rate and review the app.

Mobile 40