Remove enchantment
article thumbnail

A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. The short version of my review is: “Enchanting? I was not disapointed.

article thumbnail

5 Key Solution Attributes Investors Love to Fund

Startup Professionals Musings

Many people have tried to outline and refine these important attributes, including Kawasaki again in “ Enchantment: The Art of Changing Hearts, Minds, and Actions. ” As Guy says, “in a perfect world, you are so enchanting that your cause doesn’t matter, and your cause is so enchanting that you don’t matter.” Marty Zwilling.

Funding 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Reasons to Brand Yourself Before Your Startup

Startup Professionals Musings

Investors tell me that they invest in people, more than the idea. Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. Starting a business is usually the result of a personal dream or need. This will kick-start your business, and improve your odds of success.

Startup 109
article thumbnail

Build Your Brand By Embracing Your Personality

Startup Professionals Musings

Investors tell me that they invest in people more than the idea. Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. Sponsored by VISA Business Starting a business is usually the result of a personal dream or need.

Startup 98
article thumbnail

Entrepreneurs Need to Brand Themselves First

Startup Professionals Musings

Investors tell me that they invest in people, more than the idea. Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. Starting a business is usually the result of a personal dream or need. This will kick-start your business, and improve your odds of success.

article thumbnail

7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

In addition to paying the consultant, you must invest time to educate them. In many instances, it is difficult to gain an adequate return on this time investment, as the knowledge transferred is lost once the consultant moves on to their next client. Fallacy: An entrepreneur’s two most precious assets are time and money.

article thumbnail

Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

In addition to paying the consultant, you must invest time to educate them. In many instances, it is difficult to gain an adequate return on this time investment, as the knowledge transferred is “lost” once the consultant moves on to their next client. Thus, I am willing to protect their investment from future dilution.

Startup 242