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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Thus, we click!

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Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth

InfoChachkie

In the resulting article , I describe Tige''s deft handling of online trolls via the deft use of social media. So she organized a trip down to Fiji with me and a whole bunch of friends. I asked Tige to define Return On Life, “Any good investor looks at return on investment, which is generally just dollars.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". Here''s how they pulled it off. Crowdsourced Advisors. Share and Enjoy.

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Interview with Jason Kiesel and Kurt Daradics, FreedomSpeaks

socalTECH

FreedomSpeaks is a startup developing a business around connecting people with information about their political representatives, and also enabling organizations and others to do the same. The other feature that sets us apparent, is our integration with social media. What's the story behind the company and how it started?

Startup 100
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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Disconnects between older and newer generations of social media.

Web 29
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

I know that I have not yet earned these kudos based on investment returns (although my partners have. I chose it because I thought it would represent who I am – mostly an entrepreneur but somebody with investment chops. Much of my traffic is through referring websites and/or social media. Make it organic.

Blogging 373
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. So this combination of following people you found interesting who share links drove a sort of “news exchange&# that mimicked many of the features of RSS readers except that it was curated by other people! emerge and are there any lessons to be gained about the future?