Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!
InfoChachkie
DECEMBER 17, 2012
The ability to objectively critique and prioritize major initiatives is vital to an organization's long-term success. Additionally, many opportunities require financial investments, which must be considered in tandem with non-financial resource requirements. Every organization has unique constraints and challenges.
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InfoChachkie
AUGUST 6, 2012
To this day, Commission Junction remains the dominant player despite Google's significant investment of time, money and resources. By applying the laws of physics to organizations, the author helps the reader, “understand how your business and team really work… (and) get at the underlying causes of what’s making them fail or succeed.”.
InfoChachkie
SEPTEMBER 17, 2012
Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. You may gain an investment in the short term with disingenuous responses.
InfoChachkie
JULY 23, 2012
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.
InfoChachkie
JUNE 4, 2012
In addition to paying the consultant, you must invest time to educate them. In many instances, it is difficult to gain an adequate return on this time investment, as the knowledge transferred is lost once the consultant moves on to their next client. Fallacy: An entrepreneur’s two most precious assets are time and money.
InfoChachkie
MAY 27, 2013
The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Michael believes that one of the reasons Divshot''s April Fool''s Day joke worked so well is that it was conceived and executed organically. Don’t Over Think It.
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