Invest Paid Search Pricing Writing 
Both Sides of the Table
OCTOBER 8, 2014
” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” No less than Fred Wilson has credited Carlota’s work with having a major influence on his investment strategy at USV.
InfoChachkie
DECEMBER 2, 2009
Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Affiliates invest the up-front marketing expenses required to attract customers.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click.
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