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6 Keys To Translating Technology Into Business Value

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market. Payback on investment.

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6 Values And Priorities That Investors Will Relate To

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market. Payback on investment.

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8 Questions You Should Ask Before You Join A Startup

Startup Professionals Musings

Every startup founder loves to prompt for questions from investors and potential key team members about their vision, and the huge opportunity that can be had with their disruptive technology. These terms quantify how fast money is being spent, and how long the business can survive before another round of investments is required.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Marketing 105
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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days. Is the opportunity large and growing?

Startup 166
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7 Ways To Validate Your Business Idea Before Starting

Startup Professionals Musings

In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. Passion, optimism, and determination are necessary but not sufficient to assure a successful startup. Check for intellectual property barriers in your way.

Ideas 106
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A heartbreaking story about time and money.

Berkonomics

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. In the technology sector where I most often play, extended unplanned software development cycles account for the majority of these corporate failures. The financial pain of unplanned delays.