Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth
InfoChachkie
MAY 20, 2013
According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. I asked Tige to define Return On Life, “Any good investor looks at return on investment, which is generally just dollars. Return On Life is (the pursuit of) experiences.
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