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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’m not a shareholder and I’m not even actively looking at making an investment. He told me that it has become an essential tool to their business. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular.

Blogging 287
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. The tools and measurements are the same for both. Marty Zwilling.

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. The tools and measurements are the same for both.

Media 59
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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. The tools and measurements are the same for both. Marty Zwilling.

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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies.

Startup 102
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5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. The tools and measurements are the same for both. Marty Zwilling.

Media 92
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies.