Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. You can’t build a brand on YouTube. I think most arguments miss the mark. post-script.

SEM 150

SEM Content Platform Acquisition 150

Tech Zulu Event

MAY 15, 2015

Give them all the tools they will need to succeed at your company. If you invest in more training at the beginning of their careers, you’ll need to invest less down the road. Invest in the software that will take care of those repetitive tasks for you. When is the last time you invested in new technology?

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

DECEMBER 23, 2017

Social media as a marketing tool is here to stay, and is now widely accepted. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

socalTECH

FEBRUARY 15, 2019

We were able to boot strap the company on only $800, and scaled it to millions in revenues without investment, because of the efficiency of our marketing. The second thing, is tools. It's all of the tools any tutor would want, tracking anything, billing, payment, and leads. It's the hub. That's the Visa round.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

OCTOBER 30, 2013

We partner with them, and give them tools to help their business. The florist business center we launched recently empowers florists, with tools to run email marketing campaigns, reach out through social media, and even gives them a point of sale system and website builder. They have to pay for placement.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment?

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment?

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

OCTOBER 3, 2012

Assess cost versus value with analytics and measurement tools. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience. Search engines. like Google.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

FEBRUARY 23, 2009

Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. The wizard, which you can find on Newsforce.com, essentially allows anybody, with little or no SEO experience, to optimize their press release for search, prior to sending it over the wire.

News 124

News Advertising Press Sites 124

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

NOVEMBER 12, 2013

Assess cost versus value with analytics and measurement tools. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience. The route to success is not a random walk.

Social Media 93

Social Media Content Startup Web 93

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 to help bloggers and blog readers with comments.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below. As described more fully in Thrill The Messenger.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. We built creators tools and website builders. We had a studio and invested in content creation.

Content 150

Content Snapchat Platform SEO 150

SoCal CTO

JULY 13, 2010

People tend to overvalue past investments when making forward-looking investment decisions. My long time friend and co-angel investor Will Herman wrote a post titled Angel Investing that summarized some of his advice. SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO.

Startup 175

Startup Venture Capital Slides Blogging 175

Both Sides of the Table

MAY 15, 2010

We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. We spoke briefly about why.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal Delicious

SEPTEMBER 22, 2008

This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. For example, there might be a series of flows in how users come into the site, starting with ads, SEO, or otherwise. How do you approach collection and reporting and what tools do you use?

Startup 29

Startup IP Email Report 29

SoCal CTO

MARCH 16, 2007

And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools yall are building, we now have more far-flung friends--including people weve never met f2f--than ever before. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150