Remove Invest Remove Paid Search Remove SEO Remove Tool
article thumbnail

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. like Google. The route to success is not a random walk.

Startup 96
article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

Customer 164