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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

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Roping in the Legal Eagles

InfoChachkie

If you are charged for every nanosecond you spend with your lawyer, consider finding one who is willing to “invest” more aggressively in your success. A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.

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This Philanthropist Is Winning Skirmishes With Poverty By Tapping Into An Inner City’s Entrepreneurial Spirit

InfoChachkie

It performs "due diligence" before it makes "investments" and it measures results as a "return on its investment.". Our fantastically inefficient Federal Government could learn a great deal from the folks at ABC. Second, our “investment” in a nonprofit goes well beyond just dollars. ABC''s Founder And CEO Speaks Out.