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United Online, OpenX Tie On Advertising Technology Deal

socalTECH

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. Financial details of the link were not announced.

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Southern California Linked IPOs Grow

socalTECH

which has substantial operations in Westlake Village, Beverly Hills-based RealD , Monrovia-based Green Dot , and Woodland Hills-based ReachLocal. In fact, a recent study released by Ernst & Young found that there were eight companies in Southern California, out of 22 total in California, who were lined up for an IPO in Q4.

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United Online's Helfand Departs, Joins Auditude

socalTECH

Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. In addition to its Palo Alto headquarters, Auditude has Los Angeles and New York offices. Auditude develops technology to help companies monetize their online video.

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Southern California IPO List Gets A Little Longer

socalTECH

Other firms currently in registration include Santa Monica-based Demand Media ; San Diego-based Zogenix ; Inphi Corp. which has most of its employees in Westlake Village; Los Angeles-based Gamefly ; City of Industry-based NewEgg ; San Diego-based Fallbrook Technologies ; and Thousand Oaks-basd Nexsan.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

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Layoffs Hot Keyword for Second Half of January 2009

SoCal CTO

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. This hot list is based on various social signals of what people are writing about, reading, bookmarking, searching, etc. You can go to the Hot List post to see what was hot then. Here's the rest.

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Sixty-four Southern California Firms On Technology Fast 500

socalTECH

1193% Santa Monica Scott Painter 116 Network Solutions Provider 1001% Long Beach Phillip Walker 119 BlackLine Systems Software 973% Los Angeles Therese Tucker 131 Kotura, Inc. 449% Woodland Hills Zorik Gordon. 449% Woodland Hills Zorik Gordon. 191% Los Angeles Thomas A. Frost, Ph.D.