article thumbnail

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM 150
article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM.

SEM 150
article thumbnail

Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

Here in Los Angeles we've tied the entire conference together with the Twelethon , a creative fundraising platform in support of Inner-City Arts. Please join us at the Nerd Commune downtown to discuss how social media is fostering community in Los Angeles. They will have two channels available for viewing.