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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119
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4 Entrepreneur Categories Hunt For Market Innovations

Startup Professionals Musings

Dini, tied together several threads I have often seen in my own experience of mentoring and helping aspiring entrepreneurs. In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. These are the ultimate hunters.

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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future.

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Does Your Entrepreneur View Match Your Startup Stage?

Startup Professionals Musings

As a mentor and advisor to entrepreneurs and startups, and an angel investor, my passion is to find and nurture those entrepreneurs with innovative business ideas and acumen, to make them into successful business owners. Market research and a business plan should be the focus at this stage. Startup and development stage.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.